The Fani Punch

How relationship marketing can change the perception of customers By Richard Fani When I was in High School doing my A-Level studies our Divinity teacher got pregnant and was sent off to a maternity leave for 6months. In no time we were given a temporary teacher to help us with our studies as we continue. The teacher we got was a very good teacher probably better than the one which we had before, however on the very first day that she came to attend class she failed one thing that made nearly all the students hate her. The teacher failed to create a more personal relationship with the students which could have helped her understand the students better; where they are coming from, where they are and where they are going. The result was very fatal both to the teacher’s career and the studies of the students. Students began to be hostile to the teacher and grew an attitude with the subject. Some students started to skip the Divinity studies whilst others attended private lessons wi...

The Young Brave Girl I saw resistance to be bullied by an older guy in the eyes of this young girl from Nharira Primary School in Mbare. She stood there like she was ready to hit the guy with everything she had, or maybe she really would have.   I believe what scared the guy the most was the fearlessness in the eyes, voice tone, and body language of this young girl. What scared the guy the most was that the girl was prepared to lose everything whilst he was not willing to take that chance. I would really want to see many young girls who can resist being bullied buy their fellow male counterparts. I want to see people who can refuse to be bullied by circumstances in life. I want you to challenge your fears, face them and show them that the time to be scared has passed now. Some battles are not won by the fist but by the courage, discipline and the determination to win. A lot of girls would have said well he is a guy and I’m just a girl what can I do? He is much ol...

Why most companies are failing in Zimbabwe. How you can avoid business failure. By Richard Fani Why are most companies failing in Zimbabwe? There are various reasons which are causing businesses to fail in the modern day Zimbabwe. These reasons include the economic instability of the country, lack of creativity and innovation, the failure to establish real brand equity, copycats among many others. Although some of the causes of failure in business may be avoided, there are some which are beyond the business owner’s control. Entrepreneurs are lacking the ability to adapt to the changes of the times. There is continuous upgrading of technology every day, old systems are being replaced by new ones. It is very essential that entrepreneurs should hire people who can help in identifying and educate them about the importance of technology. Econet Zimbabwe provides a level of creativity and adaptability that I absolutely salute. This always gives the company an upper hand against co...